Over the course of a year, he earned $80,000 just on that product alone. That let him devote more quality time—and less quantity—to his youth ministry. His exact thoughts were “Ok, I have the vehicle I need to step out of paid of ministry now, come home to unite my family, do this and work from home lifestyle design thing.” That was in 2003.
Mills believed 100 percent in the Val Smyth’s Mentors in Motion product, which taught him the foundations of marketing.
He even added a little spin to create his own online system, and did very well with it, called “Who is Marketing”. Who is Marketing was the early foundations of what many now call the "Law of Attraction" and found people would want to know WHO they were joining a business with before shelling out the money, and as they got to know, like and trust their future mentor, it made it easier for them to buy into the programs they were selling. And that's when Jeff realized that if he could sell a $500 product, he could probably sell a $1,000 product. Then he sold a $2,500 product. He’s gone on today to selling $10,000 products and $12,000 to $40,000 personal coaching masterminds and solar panel systems.
Mills found his niche: big-ticket products.
One variation on the big-ticket niche is live events. In October 2006, Mills hosted his first seminar, held in Minneapolis called the Midwest Super Conference. Attending multiple “BigSeminars” and taking Armand Morin’s seminar coaching program gave him the background to set up a live event, as did meeting John Chillders, who teaches people public speaking and “platinum selling from the stage,” which is selling through talking ,teaching and story telling.
Part of his reason for hosting an event was that it gave him an opportunity to bring together many of the greatest speakers available; unbelievably, everyone he invited to speak on stage said yes, even though he knew only a few of them personally.
The attendance was only a quarter of what Mills expected, but those who did attend apparently found a lot to like: one attendee began generating so much business—over a thousand phone calls per month to his office—that his employees couldn’t handle the volume.
It was also the first time Jeff’s mom and dad got to see and really understand what he did for a living after stepping out of Paid Full time Ministry. Needless to say, they were both impressed and pleasantly shocked their “surfer son from California” had grown up to be a top business coach and consultant!
Mills went on to produce many memorable meetings and events including The Boost Seminar, Profit Offline, and The ClickBank Masters, The Canada Marketing Summit and The Social Profit Academy Workshop which was held in 3 different countries.
Over the years, Jeff did many more fun projects and adventures, following the money and the trends as they shifted and shaped the internet as we know it today.