If you’ve heard it once, you’ve heard it a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. It’s a strategy you can’t afford to overlook.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.
Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should encourage readers to become subscribers to your list. Anything else is completely extraneous.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.
A great inducement isn’t enough to get the best results, however. It’s also critical to put together a squeeze page in the right manner. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.
Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Remember that your squeeze page is there for a single reason – to build your list. You should choose every word with that goal in mind.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. As such, your squeeze page’s sign up form should feature a powerful call to action. Clearly communicate the value of subscribing to those reading the page.
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll be able to build trust and credibility with your subscribers. You’ll also be able to put your message in front of subscribers repeatedly.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!