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Duplicate Content is now a Penalty – According to Google

January 29th, 2011 | 3 Comments |

For years, there has been debates about people using “duplicate content” on the web. And for the most part, the only way Google in the past would penalize you is if you posted the exact same content in the same place, trying to game Google and getting more link juice.

Most people understand, 1) it would be stupid to do that, especially for a customer or end user to read the same post over and over on a blog or website and 2) that Google would penalize you for this.

But, if I posted an article entitled “How to Get High on The Search Engines” on my blog, and then posted it on 5 other blogs, that was acceptable to Google.

UNTIL YESTERDAY – Now, the Rules have Changed!

There is a concept called, “scraping” where you have software scrape content (steal) from other sites, and autopost to a different site.


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