Here is a great video you should watch, make you LOL and then some.
For the social media play – check this out. Conan did not have a twitter account until a few months ago.
As he’ll state in the video, because of 140 characters and 1 tweet he sent out to his followers, he was able to sell out his entire live comedy tour WITHOUT ADVERTISING.
And ya…. his fame and the fact that millions follow him helped, but imagine sending 1 tweet and then selling out of all your products with no money to spend on any advertising!
So, I like Conan’s dry humor, enjoy the video, watch it all the way through.