I just made a new video showing you how much Facebook knows about everything you do inside their system, and how as a marketer, that can be a good thing to know how you can target people based on how people are targeting you! The hardest part of Facebook ads is knowing which targets or interest phrases bring buyers for the lowest costs per click. If you don’t have in mind what words to type to market for, you just are left with huge categories with millions of untargeted people inside of it.
Facebook allows you to target people based on the pages they Like! If I want to target entrepreneurs, I can choose the interest target of entrepreneurs and show my ads to 49,000,000 people which is ok if I just want to reach entrepreneurish people, but… I feel too untargeted.
To get a better audience of targeted prospects, use Audience insights, which you can see in this video below. Then… you’ll want to watch the 2nd video below it as I’ll explain how it all works and why it matters.
In the video below you can learn how Facebook is targeting ads to you and reverse engineer the targeting used and evaluate using the same targets yourself! Plus get all kinds of other ideas…