Banner ads that “Fly” against tradition Online Ad Banners and create Buzz
I was just surfing through Mashable.com and saw the most unconventional method for getting “buzz” at a live convention.
A German book company, Eichborn, decided to think beyond the booth at the 2009 Frankfurt Book Fair. The advertising stunt they concocted though is something that, uh, flies in the face of convention.
Eichborn’s “smallest commercial gimmick in the world” was simple: attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.
While I’m sure that the flies didn’t appreciate the extra weight, you have to give it to Eichborn for its creativity. Still, I hope fly ads don’t become a trend; I don’t attend conferences just to be pestered by branded insects.
The amazing video is below: <>
Categories: buzz marketing, Jeff Mills, strange advertising Keywords: Advertising, banner ads that fly, Eichborn, flies on a leash, flys with banner ads, Frankfurt book fair, video
