What happened when the world ‘elfed’ themselves with Viral Marketing
For the past two years, Office Max tried an experiment on viral marketing by allowing people to create little dancing elves with their favorite photos in there and watch the elf dance to jingle bells. Unless you have been hiding in a cave, you probably made an elf or 10 right?
Did you elf yourself? I elfed my daugher, Izzy last year… here is the photo:
So, I was sitting at Panera the other day and I read this full page ad they had placed in the USA Today, which shows you how a good viral buzz campaign can work for a company.
Now what is sad is this site got so much traffic over the holidays and now that Santa has packed up, he took his Elves with him and the site is no longer “elfing” people. Why not put an optin form there Office Max? You are wasting you traffic and not capturing the visitors… duh!
Categories: Articles by Jeff, Elf Yourself, Izabella Mills, Jeff Mills, office max, online marketing, traffic, viral marketing
