If you are a good copywriter, you’ll be able to turn your words into wealth.

Many top copywriters have been paid or made several millions of dollars just for writing short or long sales letters that get people to take action and make a purchase.

See all marketing is… is getting people to change their behavior (do an action).

It’s that simple.

Writing good copy will allow people to want to buy, click, optin and do much more.

Much of the fact why people don’t get good sales on their sites is simply because of poorly written sales copy.

Copywriting allows a person who is reading your site who wouldn’t normally buy to … BUY IT TODAY!

No one is sitting there right now thinking… “Wow, I wonder if someone has a cool CD about Outsourcing, I sure would love to listen to it and buy it!”

What they are doing is surfing sites and “stumbling” upon sites then they make a decision to buy from that site if the copy speaks to their needs, wants and benefits.

Good copywriting is formulaic, without one noticing the use of the formula.

The kind of copy I love to read and use is Direct Response copy.

This is copy that directly calls the reader to respond with some type of action.

Unfortunately, most copy on websites suck because they never ask for a strong call to action.

Good copy sucks the reader in with an eye jolting headline and then follows up with riveting and interesting story copy to keep the reader reading from the headline to the subheadline to the next paragraph, and on down to the bottom of the page, where an action will be recommended or specified.

Pre-supposition, NLP and many other “subconscious or mind stimulating effects” should also be used as well, as long as it’s done ethically to  persuade and not forcibly manipulate action.

For example, “Once you buy my widget, you’ll see how easy it is to use right outa the box and how much fun it will be to see how it works instantly, removing stains from your dirty bathroom bathtub.”

Usually a well known formula used in ad copy is the AIDA formula used in advertising, which stands for:

Attention – headline, opening statement

Interest – allowing the buyer to see them self in the story of your copy and needing what you offer, create some interesting connection so they see this is something they think they need.

Desire – building a fire in their brain to ethically persuade them to want to get your widget. State the biggest benefits.

Action – buy today, click here to order, add to cart, opt in here, gimme your email address now!  Get this to end your pain today!

I’ve studied copywriting sine 2004 to be able to best use it on my sites.

One of the sites I made for Coastal Vacations, when I was a member of it, helped me get over $800,000 in sales, almost automated simply because I used really good copy on that site. It pre-sold people on the value of doing business with me and what they would get when they did business with me.

So I can tell you without a doubt, good copy does work!

MMMMmmm…. Chocolate!

Recently, I was eating my favorite holiday chocolate treats, the Dark Chocolate Sea Salt Caramels from Trader Joe’s.

If you have not tried these, they are simply the best mouth watering chocolate treats on the planet, and they are only available from Trader Joe’s stores.

As I was looking at the box, I noticed the way they used copy to describe the holiday treats, which they only sell during the Christmas season it seems.

Notice how they sell the story and use very descriptive phrasing instead of a plain boring phrase:

“Buttery smooth caramels drenched in Belgian chocolate, then sprinkled with crunchy rock salt from the Dead Sea.”

Doesn’t that sound much better than saying it like:

“Dark Chocolate Caramels with Sea Salt”

On the back of the box, they go into much deeper descriptions, saying:

“Our Trader Joe’s Dark Chocolate Sea Salt Caramels have just the right sweet-salty balance for a decadent treat. A buttery smooth caramel is enrobed in luscious dark belgian chocolate. The finishing touch is sprinkling of crunchy rock salt from the Dead Sea.”

I think as marketers, you need to use more descriptive, flavorful language in your writing too.

Instead of a widget that just “saves your time and money” why not say…

“This product allows you to have your life back because it allows you to spend more time doing the things you love with the people you care most about and it will allow you to save hordes of cash because it won’t break your budget!”

Now, I understand what “hype” is, and sometimes, often too many times, people mistake hype for exaggeration and they don’t believe the claims of your product.

Long vs. Short Copy

Some readers would only like to scan a page, and get the short ‘n sweet outa it without having to read the entire thing.

It comes back to the “long copy” vs. “Short Copy” debate and long copy should be. And the answer to that argument is … “as long as it should be”

That’s why it’s good to break up your page copy with subheads often which a person can easily scan and get a quick summary of your offer.

How about using imagery in your copy?

Some would say, “a picture is worth 1000 words.”

Others would say, “Spare me the words and show me the pictures.”

While my 11th grade English teacher, Mr. Emery would say… “I want those 1000 words… write them down!”

So, you’ll need to test how well it works to put images into your copy versus not using them.

Does this image help you appreciate the caramels more?

Well, I hope you enjoyed the lesson on using good copy.

I may have made you hungry for some chocolate too, and you might be craving some Sea Salt Caramels right now. If so, I hope you have a Trader Joe’s close by!

For other great resources on how to write good copy, check out the box below, as there are several really good offers that you will want to buy at the recommended links below.

If you are a serious marketer, you’ll know the power of posting up ads for craigslist and how popular and profitable Craigslist can be for generating real leads.

Also, if you are a serious marketer, you’ll understand how important it is to write pursuasive copy in your ads that compells people to take action.

Here is one, that I think goes down in the "Best Ads of All Time" catagory. It’s passionate, it’s funny and it definitely has garnered a lot of attention, as many people have blogged about it, and now I have too, but, learn from this.

How can you craft an ad about your product or service with this much passion and hype to get people to notice you? Should you even go that far? Is this type of marketing pushing the envelope of what is acceptable or is it just the right kind of ad that matches the product he is offering…

Hey, let me know your opinion post a comment on what you think of the ad and your opinion on this type of marketing

OK, let me start off by saying this Xterra is only available for purchase by the manliest of men (or women). My friend, if it was possible for a vehicle to sprout chest hair and a five o’clock shadow, this Nissan would look like Tom Selleck. It is just that manly.

It was never intended to drive to the mall so you can pick up that adorable shirt at Abercrombie & Fitch that you had your eye on. It wasn’t meant to transport you to yoga class or Linens & Things. No, that’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favor and stop reading right now. I mean it. Just stop.

This car was engineered by 3rd degree ninja super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or On Star (real men don’t even know what the hell On Star is).

No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 265 HP engine to outrun the cops. It’s got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit and a hunk of leather to bite down on when you’re operating on yourself. The Xterra also has an automatic transmission so if you’re being chased by Libyan terrorists, you’ll still be able to shoot your machine gun out the window and drive at the same time. It’s saved my bacon more than once.

It has room for you and the four hotties you picked up on the way to the gym to blast your pecs and hammer your glutes. There’s a tow hitch to pull your 50 caliber anti-Taliban, self cooling machine gun. I also just put in a new windshield to replace the one that got shot out by The Man.

My price on this bad boy is an incredibly low $12,900, but I’ll entertain reasonable offers. And by reasonable, I mean don’t walk up and tell me you’ll give me $5,000 for it. That’s liable to earn you a Burmese-roundhouse-sphincter-kick with a follow up three fingered eye-jab. Would it hurt? Hell yeah. Let’s just say you won’t be the prettiest guy at the Coldplay concert anymore.

There’s only 69,000 miles on this four-wheeled hellcat from Planet Kickass. Trust me, it will outlive you and the offspring that will carry your name. It will live on as a monument to your machismo.

Now, go look in the mirror and tell me what you see. If it’s a rugged, no holds barred, super brute he-man macho Chuck Norris stunt double, then contact me. I might be out hang-gliding or BASE jumping or just chilling with my ladies, but I’ll get back to you. And when I do, we’ll talk about a price over a nice glass of Schmidt while we listen to Johnny Cash.

To sweeten the deal a little, I’m throwing in this pair of MC Hammer pants for the man with rippling quads that can’t fit into regular pants.

Yeah, you heard me.

FREE MC Hammer pants.

Rock on.

Jeff Herring

Jeff now lives in the Atlanta, GA area.

When Jeff turned his article marketing expertise on the internet, he created a flood of traffic to his web sites that he could not stop if he wanted to.

Jeff has broken article writing down to what he calls The Four Pillars:

• Article Writing
• Article Submission
• Article Marketing
• Article Income & Product Creation

He tells me that he has first hand experience that proves that the more articles your write and publish, the more all your other numbers will be.

• More Prospects
• More Web Traffic
• More Product
• More Profitability

Since Jeff has been writing at least weekly (and more since he also does article writing for other Internet Marketers) since 1994, he has developed quite a strategic approach to business building with article marketing.

My goal will be to get Jeff to talk more about outsourcing article writing, submission and marketing so that the busy entrepreneur, who has no time, can employ skilled people to do the busy work for them.

Even if you CAN write articles, it just takes too much time, along with all the other things a busy entrepreneur must do.

Jeff Herring will be my special guest coach on Wednesday, at 9:00 pm EST, December 10, 2008 teaching my students the art of delegation to get articles written and submitted with less work and effort, causing a big positive impact to your own marketing campaigns.

Listen, doing this yourself, takes precious time away from OTHER more important areas in your business. This is definitely a task you should be outsourcing, and one of the major ones you need to do, right away, if you are not presently doing it at all.

Join us for this Free Training and coaching session, brought to you by Jeff Mills’ Outsource Secrets Revealed Monthly Coaching Membership.

You do this One Thing.

The One Thing made Stephen Pierce $682,127 from a single web page…

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Dr. Mike Woo-Ming used the One Thing to haul in over $500,000 in a weekend…

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Andrew Jones harnessed the power of this One Thing to put $44,550 in his bank account in less than a week…

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…and all 3 of them (plus Alex Mandossian, Frank Kern, Mark Victor Hansen, Jeff Mills, Ed Dale, Joel Comm, Willie Crawford, Jack Canfield, Frank Garon, Holly Cotter, Brad Callen, and many others) turned to the same man when they needed the One Thing.

Now, in this no-charge series of videos, you can learn about how to use the One Thing
yourself.

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Watch. Learn. Profit.