How to Build an Effective Virtual Marketing Team
As an internet entrepreneur, I started my business doing all the work myself. I bought courses and ebooks, went to seminars, read blogs, reports, listened to audio CDs and DVDs and was working 18-20 hours a day infront of my computer, instead of spending time with my family and doing other fun things, which don’t involve sitting at a desk and staring at two computer screens all day long. In 2004, I was introduced to the concept of outsourcing and marketing with virtual marketing teams for the first time when I had a conversation with Armand Morin. Since 2005, I started using virtual marketing teams to build and manage my business and don’t think people need more knowledge about what outsourcing is or what it can do for them. They get it, they know. But what I found people need is the more day to day checks and balances and ideas for project management and virtual team management so they can take care of the chaos without sacrificing going crazy in the process trying to manage every themselves or do everything themselves.
So, I started teaching and coaching people about outsourcing in 2007 an it’s been a really cool thing. To Build an Effective Virtual Marketing Team you need to do these 5 things:
- Hire by talent and skill – not everyone is talented and gifted, go with people who are the best at what they do.
- Test virtual assistants before hiring them – we test all our new hires with tough projects in a very short time line – (“in 2 hours, I need you to show me results from “XXXXX”). This shows you if your VA can handle pressure and do the job correctly.
- Protect Your VA – don’t blab to the work that you have a rocking VA because someone will steal them away from you! Keep their identities a secret.
- Create or use a Project Management platform to manage tasks. I use Google docs, cause it’s free! I also built a custom Customer Relationship Management system (CRM) for the www.trafficmills.com team to use to dialogue and communicate with project managers and clients at the same time, while managing work loads and assignment.
- Decide what your core team will look like and do – you’ll need a blog installer/designer, SEO link builder, affiliate manager, project manager and content creator/writer for an effective core virtual marketing team.
I recently released a free CD where I share my answers to the 17 most often asked questions people sent me for hiring virtual marketing teams, outsourcing, and using virtual assistants. If you have not ordered one, you’re in luck because for a limited time, I am giving these CD’s away for free! Want one before they are all gone? Get a free CD here.
