How to use testimonials in your marketing

 

Can I give you a quick lesson on marketing? I hope you don’t mind me taking some time out of your day and giving you some free coaching.

Call this "4 minute coaching"

I think you’ll like it actually because, if you begin to use what I am about to show you, I can promise you a super increase in your sales for your products.

Notice the title of my email, "I did not say this"… so if I did not say this… then who did?

Well, it’s my customers and clients that did.

Last weekend, I did my 4th Outsource and Leverage Workshop  here in Minnesota, and it was watched by 100′s of people.

Here is what I did, I asked people if they enjoyed the workshop to let me know, send me a testimonial. (I’ll share some at the end of the post for you to enjoy)

The lesson today is on using testimonials to speak on your behalf without you having to do the speaking yourself.

Funny thing about marketing is… people believe 3rd party  endorsements more than they believe the main party.

What that means is…

People are more likely to trust someone else talking about my products and coaching than me talking about my products and coaching.

Why?

Well, it’d would be real easy for me to get up and just say a bunch of great things about myself and my products and my companies and even if everything I said was true… because it came from my mouth, and I am the main principle… people take it with some skepticism and disbelief. I actually could just be making it all up and scam people (that’s what they think in their mind… after all… they don’t know me so, why should they trust me, right?)

Now… that’s normal, I can handle that disbelief and the way I handle it is, I get a bunch of other people to come along side of me and validate what I just said and let their endorsement coincide with mine by getting them to talk.

What really makes this hot is when people give you testimonials and endorsements where there is nothing to gain on their behalf.

They simply love the product, love the experience, love the energy or love the ideas on how what you or I shared is going to make their lives easier, simpler, quicker and more fun.

Unsolicited testimonials are the best of them all, when without even asking, someone rips a letter or video to me and says how thankful they are for the new skills they got as a result of some of my training or coaching.

So, how are you doing at asking people to give you testimonials about your business and your products? Most of the time, you need to ask. Don’t wait for the unsolicited bonus ones. Asking is the key.

It can be scary. Because… you might find out that while 1000 people love you, 4 really think you suck at what you do and  would like a refund. (it happens, we cannot please everyone)

So… you gotta be tough… be like a duck and let the water roll off your back, the 4 are not worth getting your pants in a bunch about.

So, what you need to be doing is ASKING your consumers to give you their opinion about you and your products, and ask for permission to post their comments on your website, blog, emails and to be able to use it for your own marketing purposes.

I learned how to give testimonials from being in church actually!

As a Pastor, we always talked about "giving our testimony" which was the story how we got saved or meet Jesus and His impact on our lives.

Usually the story was 3 fold…

1. My life before I met Jesus (problem)
2. How I met Jesus (discovery)
3. How Jesus has made an impact on me since I chose to follow him (solution)

Funny how the church work I did prepped me for this huh?

So, in marketing, its really no different.

1. My life before I took, bought, read, consumed your product (problem)
2. How I found your product or discovered it (discovery)
3. How my life is now different because I bought it and used it (solution)

Use this simple 3 step formula and educate your members and groups on how to give you glowing testimonials. It is something that does need to be taught and asked for. It simply never hurts to ask!

Get testimonials in 3 formats… written, audio or video. All work great, but videos seems to be the most believable.

Now, I promised I would share with you some good testimonials, and I did not say these words, these are the words people chose to talk about me and what I had done for them….

So… I’ll shut up now and let them speak for themselves, enjoy…

"I’m a Dan Kennedy member and it was costing me about $7000 to $8000 a year with travel, hotels and the training courses that were being sold at his seminars.

What Jeff and his team are doing is just as good and maybe better than anything I have been too, because he’s showing you how to have a life. This is the business model you should be building. It’s about the quality of life. Don’t get sucked into the system by creating a J.O.B.

People know me as Mr. Screw Off, I don’t like to work year round. My goal is to have QUALITY screw off time.

Thanks Jeff and to everyone, as always you OVER DELIVER."

- Earl Adkins

"I’ve been struggling along, doing everything myself in 12 and 16 hour days, telling myself I can’t afford to outsource. Here I am, helping people manage their Inner Game and their stress, and although I feel great inside, I am out of balance on the Outer Game!

I can reduce my stress and reach more people I want to help using the AMAZING things I learned in just the presentation from John Jonas and Jeff Mills alone! By hiring just one person full time, I will be able to help more people, AND have a personal life again.

If you haven’t checked out this whole outsourcing thing – get in touch with Jeff Mills, because these guys know how to live the "4 Hour Work Week" dream.

If you’re stressed out or overwhelmed, go get some free help on my blog at http://www.StressFreeIn7Minutes.com, then get your Outer
Game in order with Jeff and his Outsource Secrets Revealed courses."

- Kay Grace

"As an import customs broker, I struggle with how to use my expertise and turn it into a business without killing myself giving speeches and giving consultations in person. With the knowledge gained here, I can have others put my expertise online and sell it while I sleep. A much better business model.

I do think this training was much more useful than most other internet trainings I have been to. I loved the online way of delivery. Can be in my pj’s and still enjoy while sipping my jasmine tea. Also, the content does not depend on me learning the latest internet gizmo. I was an engineer once and want to leave that far behind. This allows me to do that.

Thanks alot and look forward to implementing what I learned."

- Howard Fox

"Wow! Talk about specifics and ideas to actually get the work done that matters. This is how to implement "The 4-Hour Work Week".

Sweet!

Jeff and John, it’s so great that you let us peek into the seminar from the Internet. Time to go to town, and get the Business Plan work done so the goal takes shape. Then it’s time to watch the replays – again – and then put some more pieces into action.

Something tells me that I’ll go back and repeat. Watch, study, take notes – and go take action yet again. By this stage I’ll have some of my tasks outsourced.

I’m in the initial build phase on my business, so the sheer volume of great stuff here is overwhelming! Bite by bite, and step by step.

Will you be doing this again next year? I fully expect to be with you in person in 2010 – live.

Now where is that "4-Hour Work Week" book again?"

Cheers,
Tim Junck
IMGIGClub.com

"My name is Dean Grohskopf, and as a home business owner, I struggled with the massive amount of knowledge I thought I had to obtain in order to successfully market my home business on the internet. That was before I attended the Outsource Workshop.

But now, since I have been to Jeff Mill’s Outsource Workshop, I have learned that running my home business is about being CEO of my
company, and NOT about learning how to everything myself. Rather, I need to manage and delegate tasks to others.

I now have the knowledge and tools necessary to run my business, and not have my business run me."

- Dean Grohskopf

Ok, those are just a few of the pile of testimonials I got from the content from my workshop last weekend.

Now, what I did was I recorded the whole workshop, and put all the videos up online so people can watch the replays if they feel this information will benefit them.

So.. don’t take my word for it, listen to what Earl, Kay, Howard, Tim and Dean had to say and see if it makes sense for you to invest some of your valuable time to check out the recordings of my workshop. (if you don’t like them, I’ll give you all your money back.. fair enough?)

Normally, people would pay up to $1997 to attend this workshop live, and I decided to give you all a big big big price break, so, just
check it out if you need to work less and make more money…

It might be right for you and be exactly what you are looking for or maybe you are already living the 4 hour workweek? Either way, take the lessons to heart and I’ll have more to share soon…

http://www.outsourceworkshop.com <– click here to get the replay videos so you can experience what Earl, Kay, Howard, Tim and Dean
experienced.

It’s priced affordably so everyone can benefit from it without even putting a dent in your finances.