Is Speaking Part of Your Business Model?

What is one of the biggest fears people have in life?

- Public Speaking!

What is the second biggest fear in life?

- Dying!

So, it’s kinda funny, when I am up speaking, there are more people in the audience afraid to get up and do what I am doing and who would RATHER BE DEAD, than speak on a stage!

But anyways, public speaking is part of my business model, is it part of yours?

Let me tell you some insights to the public speaking world as a popular internet marketer. (I’ll probably be revealing some major insider secrets here too, but I don’t care, learn and apply!).

As part of my public speaking gigs, I have received just a ton of benefits, which I would have never gotten if I just sat behind my computer and did my internet marketing thing.

Here are some of the benefits I received as a public speaker and also an event promoter:

1. I get to be on stage with people who are great motivators, great marketers, and fantastic communicators and am considered an instant equal with them (this is a cool benefit… it’s like never writing a book, and then all the sudden you get to call yourself an “author” when you finally publish and be in that “group”). Speaking on the big stage with other big names, just raises your credibility and also your “legend”.
2. I get to create product! That’s right, as a event promoter, I get to take the contents of my event, and record it and then turn it into a DVD or CD audio product for people to enjoy as much as they want… over and over. The content is MINE, although the presentations are still the speaker contents and they always own it, I own the rights to distributing it, since that is how I formulate my contracts when I host an event.
3. Being a public speaker means I really need to know my stuff as well. I am not gonna come to an event and just tickle people’s ears with jokes and fluffy content, I always come to deliver solid tips which when implemented, will allow people to save money, make money and get financial freedom. So, I always come and drop as much of my best stuff as possible. Even if no one buys from me or I don’t sell any product, I know people walk away with the best of the best.
4. As an event organizer, I can make as much money in one 72 hour weekend, as I would in one 365 day year. Yep, that’s right… in One 3 day period I can turn my annual income into a 3 day income. The money is a combination of revenue generated from ticket sales to events, speaker splits on their sales, as well as the “big back end”, of continuing education opportunites and the sale of DVDs and CDs. This is one of the great benefits, but… the hardest part… and it REALLY is SUPER DUPER hard… is getting those “cheeks in seats” so you have people there to enjoy all the benefits of the best material that will definitely change lives.
5. A big benefit to me about public speaking is..getting in front of real people instead of the virtual people. As an internet marketer, I am rather reclusive. I can be “social” doing twitter, facebook, and blogging… I can talk on the phone with people… but nothing compares to “pressing the flesh”, getting a handshake, hug or high five with people you meet online and inspire online or who inspire you. It’s very cool. If you are someone who hunkers down at your computer all day long and you never get out in the Sunshine, or to a live event… YOU ARE MISSING OUT on what is one of the biggest benefits of being human… company with other humans!!
6. Another benefit I get at an event promoter is… FREE PRODUCT! – Yep, that’s right… As a promoter, I require all my speakers to give me FREE ACCESS to the same continuing educational products and coaching systems they offer my students! Now, I can tell you… this alone has saved me $50,000 a year in having to always buy continuation products they are offering from the stage. I used to spend $35,000 a year, going to seminars, traveling and all that for increasing my marketing knowledge, but now I get it for free! I have a HUGE library of some of the BEST content, from the BEST speakers in the world that I can access anytime I need it.
7. This is one of my favorite benefits as being both a speaker and a promoter of events – I get the Presidential Suite! Yep, every event I host, I always require in my contract, that if I fulfill my obligations by putting people in hotel rooms (this kills most promoters if they don’t do it right) then I get to stay in the Presidential Suite for free. Most of the time that works, but in other cases, what happens, is… I’ll get to stay in the Presidential Suite at the price my attendees pay for their single rooms, which is nice too. $99 a night for a giant top floor view is still a deal to me!
8. This next benefit I enjoy as a speaker and promoter is – ACCESS. I get access to people and see what’s happening with some of the top “stars of marketing” behind the scenes and curtain. It’s fun to be in that group and see how they roll and how they think and what they are like in the flesh than from their internet personas. And another benefit to Access is HOTEL ACCESS. By that I mean this… I am doing a small exclusive $1997 a seat Outsourcing and Leveraging Workshop, Feb 6-8, 2009 in Minneapolis. It’s my outsource workshop (and if I got my #’s right, there are some mighty big discounts still available to some smart people who want to pay $197 instead of $1997 to get access to the best information regarding Outsourcing and Leveraging Your Life and Business.. sorry for the plug!) Now, this event is at one of the biggest water park hotels in the Midwest, right across the street from the Mall of America. I negotiated in my contract that my family and my project manager’s family get FREE ALL DAY ACCESS to play in the water park, which normally would cost $40 a day! So, I get to involve and take my family with me and they get to enjoy the business perks and I get to play with them and unwind after a long day of speaking and just let loose on the slides and in their pool when I am done speaking!

Well, I hope you enjoyed some of those benefits, there are a lot more, but you get the idea.

I also wanted to show you this disclosure too. It’s kinda weird but cool at the same time. It just will show you how much public speakers are actually making and why it’s one of the BEST RECESSION BEATERS AROUND!

As you may know, President Obama has a policy that says income disclosure is part of being on his staff. So, everyone on his high levels of leadership, had to PUBLICALLY disclose how they made from their incomes and from what areas in business they made that income. Talk about “transparancy in government” huh?

So, I found this online about former President Clinton, and Secretary of State Clinton.

They make MILLIONS as fee paid speakers.

I’ll show you below, what they actually make, it will blow your mind!

But first, let me tell you that there are two kinds of speakers when it comes to speaking gigs.

Fee Paid – You get paid an honorarium or set fee for your time, but cannot offer any products.

You are there to inspire, motivate, captivate and just give with no selling. Usually these speakers get their hotels paid for, their airlines paid for and all the royal treatment as a VIP.

Some of these fee paid speakers can make $1 million or even MORE for a 30-90 minute speech and appearance! But that is only the huge gigantic celebrities and as you’ll see… past presidents. But on average, most Fee Paid speakers get $250 to $10,000 to speak somewhere.

Free Speaker – You get no fee to speak.

You pay your own way to an event. You pay for your hotel room and taxi’s to the airports. You buy your own meals at the events. Seems like a downer eh? But check this out. I only do Free Speaking gigs, if I can also talk about my products and offer people my continuing educational products.

Here is something you need to know… This can be HUGE for you as a speaker if you get in front of a huge audience.

For example, and I am not disclosing any secrets here that Armand Morin has not already told people publicly, but at a recent event Armand spoke at in the UK, he got to present in front of an audience of 4000 people. This is rare, but it’s also HUGE if and when you get to be in front of that many people.

Armand was allowed to offer some of his internet marketing software programs to the audience once he was done speaking. He did over $400,000 in sales in 90 minutes after his talk was done.

And… most of the other speakers did similar or somewhat worse (but I would be complaining) sales. Now can you just sit there and soak that up for a second?

$400,000 in 90 minutes = $4444 a minute in salary.

And most Americans make $28k-$44k a year average salary for putting in about 50 weeks of labor averaging 45 hours a week…. so that means… 50 weeks x 45 work hours/week = 2250 hours a year working a job for someone else (making them or the ‘boss” rich). Which really means you are making from $12.50 per hour up to $30 and hour for your time.

How would you like to learn how to make $4444 in a MINUTE? Ya… I am feeling that for sure.

So, I love being a free (paid) public speaker cause I often can make 10-20 times more than the FEE PAID dude, who got the “royal treatment!”

Here is another insider tip you might want to know.. Armand does not get to keep that $400,000, he only gets HALF. So, he walks away with $200,000 cash profit in his pocket.

But, check out what the event promoter makes…. He does NO speaking, works with a team behind the scenes yet gets to earn 50% from every speakers talk… 12 speakers over 3 days, who average $100,000 to $400,000 in sales per talk = A LOT OF FUN MONEY.

Now you know why I am also an event promoter too!

So, here are those #’s on the Clinton’s for what they made last year which I promised you earlier…

Former President Bill Clinton earned nearly $6 million in speaking fees last year, almost all of it from foreign companies, according to financial documents filed by his wife, Secretary of State Hillary Rodham Clinton.

The documents obtained Tuesday by The Associated Press show that $4.6 million of the former president’s reported $5.7 million in 2008 honoraria came from foreign sources, including Kuwait’s national bank, other firms and groups in Canada, Germany, India, Malaysia, Mexico and Portugal and a Hong Kong-based company that spent $100,000 on federal lobbying last year.

Executives at many of the firms that paid honoraria to Bill Clinton have also donated large amounts of money to the Clinton Foundation, according to documents it released last year as part of an agreement with Congress on Hillary Clinton’s nomination as secretary of state. That agreement was aimed at preventing the appearance of any conflict of interest between the ex-president’s charitable organization and his wife’s new job as the United States’ top diplomat.

Hillary Clinton made between $50,000 and $100,000 in royalties from her 2003 memoir “Living History.” Bill Clinton earned between $100,000 and $1 million in royalties for his 2004 autobiography “My Life,” the documents show.

All senior officials in the Obama administration are required to complete a detailed disclosure of their personal finances, including spouse and children, which is updated yearly.

The most Bill Clinton got from a foreign source was $1.25 million for appearing at five events sponsored by the Toronto-based Power Within Inc., a company that puts on motivational and training programs around North America, according to Hillary Clinton’s submission.

For one Power Within speech alone, delivered in Edmonton in June 2008, Clinton was paid $525,000, the most for any single event that year.

For one event, he got $200,000 and for three others he received $175,000 each, the documents show.

The Hong Kong firm, Hybrid Kinetic Automotive Holdings, paid Clinton a $300,000 honorarium on Dec. 4, 2008.

The other foreign honoraria Bill Clinton received in 2008 are:

— $450,000 from AWD Holding AG, a German-based international financial services company.

— $350,000 from the state-owned National Bank of Kuwait. The Kuwaiti government donated between $1 million and $5 million to the Clinton Foundation, according to the foundation’s disclosure.

— $300,000 from Value Grupo Financiero SA de CV, a Mexico-based financial holding company, whose chief executive officer, Carlos Bremer Gutierrez, is one of the Clinton Foundation’s leading donors. Gutierrez donated between $250,001 to $500,000 to the foundation, according to foundation’s documents.

— $250,000 from Germany’s Media Control Gmbh, which bills itself as the world’s leading provider of entertainment data and was founded by Karlheinz Koegel, who contributed $100,001 to $250,000 to the Clinton foundation.

— $200,000 from Malaysia’s Petra Equities Management on behalf of the Sekhar Foundation run by Malaysian multimillionaire Vinod Sekhar who donated between $25,001 and $50,000 to the Clinton Foundation, according to its documents.

In addition to the foreign earnings, Bill Clinton made just over $1 million from domestic speaking engagements, including $250,000 from MSG Entertainment, $225,000 from the National Association of Home Care and Hospice, $200,000 from the United Nations Association, $175,000 from the ING North America Insurance Corp., $125,000 from the Rodman and Renshaw Capital Group and $100,000 from the Hollywood Radio and Television Society.

So, what are the lesson learned from this full disclosure aricle?

In times of recession, you can sit there and take it up the wazzoo, or you can get out there and use your power and influence as a public speaker and make some extra income to make it through the hard times.

Everyone needs motivation.

Everyone needs help with learning new skills and putting those new skills to action.

It’s why I do events.

Every time I do them, I get gobs and gobs of testimonials from people who just love how those events changed their lives.

In case you did not know… I have a new event I am super pumped about called the Canada Marketing Summit. It’s taking place in Vancouver, BC Canada and can hold only a few more people (seats are selling fast!). I’d love it if you would come out and meet me and my experct faculty that I am bringing with some brand new, never before shared secrets about marketing online and offline.

Don’t sit here and be jelous of what we do, get in the game, get your learn on, and come to our summit, I guarantee it will change your life!

If you’d like to invite Jeff Mills to your next event to speak, please see his link for how to get in touch with him.