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Copywriting and Craigslist: Could this go down as one of the best ads ever?

January 25th, 2009

A friend of mine, sent me this funny posting off of Craigslist.org.

If you are a serious marketer, you’ll know the power of posting up ads for craigslist and how popular and profitable Craigslist can be for generating real leads.

Also, if you are a serious marketer, you’ll understand how important it is to write pursuasive copy in your ads that compells people to take action.

Here is one, that I think goes down in the "Best Ads of All Time" catagory. It’s passionate, it’s funny and it definitely has garnered a lot of attention, as many people have blogged about it, and now I have too, but, learn from this.

How can you craft an ad about your product or service with this much passion and hype to get people to notice you? Should you even go that far? Is this type of marketing pushing the envelope of what is acceptable or is it just the right kind of ad that matches the product he is offering…

Hey, let me know your opinion post a comment on what you think of the ad and your opinion on this type of marketing


NINJA HAULER: 2005 Nissan Xterra – $12900 (Ronan / Lake County)

081220 x 3 Copywriting and Craigslist: Could this go down as one of the best ads ever?

OK, let me start off by saying this Xterra is only available for purchase by the manliest of men (or women). My friend, if it was possible for a vehicle to sprout chest hair and a five o’clock shadow, this Nissan would look like Tom Selleck. It is just that manly.

 

It was never intended to drive to the mall so you can pick up that adorable shirt at Abercrombie & Fitch that you had your eye on. It wasn’t meant to transport you to yoga class or Linens & Things. No, that’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favor and stop reading right now. I mean it. Just stop.

081220 x 2 Copywriting and Craigslist: Could this go down as one of the best ads ever?

This car was engineered by 3rd degree ninja super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or On Star (real men don’t even know what the hell On Star is).

 

No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 265 HP engine to outrun the cops. It’s got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit and a hunk of leather to bite down on when you’re operating on yourself. The Xterra also has an automatic transmission so if you’re being chased by Libyan terrorists, you’ll still be able to shoot your machine gun out the window and drive at the same time. It’s saved my bacon more than once.

081220 x 1 Copywriting and Craigslist: Could this go down as one of the best ads ever?

It has room for you and the four hotties you picked up on the way to the gym to blast your pecs and hammer your glutes. There’s a tow hitch to pull your 50 caliber anti-Taliban, self cooling machine gun. I also just put in a new windshield to replace the one that got shot out by The Man.

 

My price on this bad boy is an incredibly low $12,900, but I’ll entertain reasonable offers. And by reasonable, I mean don’t walk up and tell me you’ll give me $5,000 for it. That’s liable to earn you a Burmese-roundhouse-sphincter-kick with a follow up three fingered eye-jab. Would it hurt? Hell yeah. Let’s just say you won’t be the prettiest guy at the Coldplay concert anymore.

081220 x 4 Copywriting and Craigslist: Could this go down as one of the best ads ever?

There’s only 69,000 miles on this four-wheeled hellcat from Planet Kickass. Trust me, it will outlive you and the offspring that will carry your name. It will live on as a monument to your machismo.

 

Now, go look in the mirror and tell me what you see. If it’s a rugged, no holds barred, super brute he-man macho Chuck Norris stunt double, then contact me. I might be out hang-gliding or BASE jumping or just chilling with my ladies, but I’ll get back to you. And when I do, we’ll talk about a price over a nice glass of Schmidt while we listen to Johnny Cash.

 

To sweeten the deal a little, I’m throwing in this pair of MC Hammer pants for the man with rippling quads that can’t fit into regular pants.

 

Yeah, you heard me.

 

FREE MC Hammer pants.

 

Rock on.

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