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Never Stop Recruiting or Marketing - The Law of Being Human

(3) Comments So Far... What do you think? February 22, 2008

The Law of Being HumanSome people hate the biz opp market.

Why?

They don’t like the percentages.

Which percentages?

The ones that honestly say… 90-98% of people who begin a home based business will fail, while 2%-10% will make it.

Because the failures are so high and the successes are so low… “WHY BOTHER TRYING?” Is what most people think. They think we home based guru’s are scamming people cause we know the #’s and we take people’s money, knowing that they will fail.

And… it’s true too. (the scamming part is not true here, but there are scammers out there, but I know 100% of the people who join me will not be 100% successful.)

I know everyone who pays for my courses, takes my classes, and applies my teachings will not get rich. I know it. I tell it to their faces. But I don’t know who those people are. Everyone has the same equal chance of success and failure and each person makes a choice which side of the % they want to be… a 90%er or a 10%er.

So, again… why bother trying? Seems like a legit question to ask. But, I believe this is what I have called….

“THE LAW OF BEING HUMAN”

You need to completely understand my law of being human. Some call it the Pareto Principle.  Here is what the wiki says is the Pareto Principle:

“The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects comes from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It is a common rule of thumb in business; e.g., “80% of your sales comes from 20% of your clients.”

It is worthy of note that some applications of the Pareto principle appeal to a pseudo-scientific “law of nature” to bolster non-quantifiable or non-verifiable assertions that are “painted with a broad brush”. The fact that hedges such as the 90/10, 70/30, and 95/5 “rules” exist is sufficient evidence of the non-exactness of the Pareto principle. On the other hand, there is adequate evidence that “clumping” of factors does occur in most phenomena.”

The law of being human is similar in ideals to the Pareto Principle, but its not entirely the same really.

Look at a typical school classroom. If you were take an average subject like English or Algebra, not all students in the class get “A’s.”

As a matter of fact, few get an A. Most get B’s and C’s and the rest get D’s and a couple F’s. Look at any teacher’s grade book, and you’ll see the #’s are pretty much true and in rare cases (classes full of mensa students), you see the grades flux to more in the A and B level.

The law of being human means, “few will… Most wont.”

Did you know human beings are totally predicatble?

I know that if I call 10 people and invite them to a confernce call, 2-3 will show up. 7-8 will make an excuse or brush it off.

I know if I ask 4 people to visit my site and that I’ll call them back in 20 minutes to answer their questions, that 2-3 will have suddenly been abducted by Aliens and will not be there at the phone anymore.

I know that I might have to call 100 leads to make 1-5 sales for my business.

These are some of the LAW OF NUMBERS + the LAW OF BEING HUMAN in action.

Humans will fail and let you down. Systems won’t.

There is only a few different personality types out there. And human behavior, when studied over time, will show how predicatable and habitual we are. It’s not a bad thing actually that it ends up being this way, but for the most part, people are going to have big dreams and goals, but never get around to them. 90% of the population is this way!

But then there are the 10%’ers who are implementers, world changers, systemizers, doers, and success jiggernauts who stop at nothing to make their dreams a reality.

Dani Johnson thinks there are 4 personality types that people fall into. They are Saphire, Ruby, Emerald, and Pearls. Go to her seminar to learn what they mean. Basically… the Party Person, the Leader, the Follower and the Analyser. It’s the same as the Otter, Golden Retriever, Lion, Beaver, or some Myers-Briggs test you might take.

But Dani, who was a broke cocktail waitress, living in a car in Hawaii with $35,000 in debt, sure has made a name for herself. And some big bucks now, along the way. Man… is she on a roll right now, being featured like never before on national television. God is blessing her and opening doors for her in amazing ways.

At a recent conference, she told the audience…”Do you know what the success rate of Medical School is? 10%. Not everyone who wants to be a doctor makes it. Most won’t. But do you think the Med School University doesn’t know that? Of course they know that. That is why they NEVER STOP RECRUITING. They are constantly looking for the best of the best, the 10% who can CUT IT (forgive the pun) and actually become great doctors.”

Towards the end of the year, colleges send out their recuiters to try to find the 10%ers in other schools. They want the best of the best to attend their school. They recuit them. But only a few make the grades and get the jobs.

And, it’s no different with us in the biz opp or home based business market. I’ll never stop looking or recruiting cause I know there are 10%ers out there. I won’t know them when I see them, I don’t know which ones are the best at first contact, but I’ll know them after a few months or weeks by their work effort and by what their results are or by what their results aren’t.

I know what it’s like to be poor and broke. Youth Pastors don’t get paid much. Pastors for that matter don’t get paid much. I have tons of product on my sagging shelves with shrink wrap around them, unopened. Bought with good intentions, but the intentions never motivate me enough to crack the cellophane and pop the disc in the drive to get MORE education.

So, I have been there, I know what it is like to be on the 90% failure side. I was one of those people for 4 years from 1999 to 2003, where I tried and failed at just about everything I did.

I know what it is like to have massive debt and feel the pressures of the world and need to pull through with a solution.

Having a mentor and coach is the single most imporant factor in what % you’ll end up in.

Having a great coach and mentor will give you a better chance at being a 2-10%er.

But it does not at all guarantee it. I could get the best coaching in the world, but if I don’t practice, play and work at my own skill development and knowledge attainment… I’ll resort to the law of being human and give up soon, way too soon, and never give it a good enough effort to even try hard.

Most people quit too soon. Have you ever read this story from Think and Grow Rich?

3 Feet Short of Gold

One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. Every person is guilty of this mistake at one time or another.An uncle of R.U. Darby was caught by the “gold fever” in the gold-rush days, and went west to DIG AND GROW RICH. He had never heard that more gold has been mined from the brains of men than has ever been taken from the earth. He staked a claim and went to work with pick and shovel. The going was hard, but his lust for gold was definite.After weeks of labor, he was rewarded by the discovery of the shining ore. He needed machinery to bring the ore to the surface. Quietly, he covered up the mine, retraced his footsteps to his home in Williamsburg, Maryland, told his relatives and a few neighbors of the “strike.” They got together money for the needed machinery, had it shipped. The uncle and Darby went back to work the mine.The first car of ore was mined, and shipped to a smelter. The returns proved they had one of the richest mines in Colorado! A few more cars of that ore would clear the debts. Then would come the big killing in profits.

Down went the drills! Up went the hopes of Darby and Uncle! Then something happened! The vein of gold ore disappeared! They had come to the end of the rainbow, and the pot of gold was no longer there! They drilled on, desperately trying to pick up the vein again-all to no avail.

Finally, they decided to QUIT.

They sold the machinery to a junk man for a few hundred dollars, and took the train back home.

Some “junk” men are dumb, but not this one!

He called in a mining engineer to look at the mine and do a little calculating. The engineer advised that the project had failed, because the owners were not familiar with “fault lines.” His calculations showed that the vein would be found JUST THREE FEET FROM WHERE THE DARBYS HAD STOPPED DRILLING! That is exactly where it was found!The” Junk” man took millions of dollars in ore from the mine, because he knew enough to seek expert counsel before giving up.Most of the money which went into the machinery was procured through the efforts of R.U.Darby, who was then a very young man. The money came from his relatives and neighbors, because of their faith in him. He paid back every dollar of it, although he was years in doing so.

Long afterward, Mr. Darby recouped his loss many times over, when he made the discovery that DESIRE can be transmuted into gold. The discovery came after he went into the business of selling life insurance.

Remembering that he lost a huge fortune, because he STOPPED three feet from gold, Darby profited by the experience in his chosen work, by the simple method of saying to himself, “I stopped three feet from gold, but I will never stop because men say ‘no’ when I ask them to buy insurance.”

Darby is one of a small group of fewer than fifty men who sell more than a million dollars in life insurance annually. He owes his “stickability” to the lesson he learned from his “quitability” in the gold mining business.

Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to QUIT . That is exactly what the majority of men do.

Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.

So.. now that I have been totally transparent, the question I have for the reader is this.

“What % are you?”

“do you have what it takes to be a 10%er?”

Prove it.

Take a risk, try something new, click on one of my links and go check out some of the programs I love using and helping people learn about. Be the man, Be the woman. Get up off your keister and make something of your life.

Don’t stop 3 feet from gold.

Success is there and yours for the taking, just do it.

One last principle. The Principle of Least Effort.

“The principle of least effort is a theory of user behavior held among researchers in the field of library and information science. The principle states that an information-seeking client will tend to use the most convenient search method, in the least exacting mode available. Information-seeking behavior stops as soon as minimally acceptable results are found.”

Unfortunately… people do this in business they stop quick once they think they “got it all figured out.”

My philosophy has always been “do more than anyone else in your niche.”

Make more videos. Make more press releases. Make more blog entries, make more calls, make more links, make more websites, make so much…. that you are the preceived expert… the guru. Don’t settle for minimally acceptable work ethic. Do it all to the glory of God.

I am looking for the 10%’ers.

I am looking for the 4 ACES in the card deck. I don’t want to work with the 48 other cards.

I want to attract the best to be the best.

Home based businesses are NOT for everyone they are for a few.

Yet, some people with the dream of entrepreneurship will gladly get up at 5:00 am, shave, shower, put on a suit and tie and go make someone else rich with their time and be highly underpaid cause it’s easy and does not involve risk.

Then those same “entrepreneurs” start a business and they work it hard for ….. 3 weeks… and all the sudden, the fire is gone. They cannot do the things for themselves that they were happy to do for the boss who hired them as an employee… What give? Why the midset shift and selfsabotage?

What will that shift be in your life to put you in position to be in the right place, at the right time?

Now… I am curious to know what you think… am I full of crap? (”Sturgen’s Law”)

Or is there truth in these words?

Have a different take on it? Post it in the comments and lets dialogue on my blog.

Let’s talk about the LAW OF BEING HUMAN.

(c) 2008 - Jeff Mills - www.JeffMills.com - Learn Internet Marketing Today

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(3) Comments So Far... What do you think? Posted in: Articles by Jeff, Dani Johnson, Make Money Online, home based business, main

3 comments...What do you think?

  1. Posted by Sheila 22nd February, 2008 at 10:36 am

    Great Words!
    And your truth is my truth.

    Part of the law of being human is each creates their own truths.

    Some truths held by humans limit them from moving forward and into the 10%.

    What many don’t know is they can shift their truths!!!!

  2. Posted by Internet Marketing Archives» Blog Archive » 'Never Stop Recruiting or Marketing - The Law of Being Human' by Jeff Mills 25th February, 2008 at 7:08 am

    [...] Never Stop Recruiting or Marketing - The Law of Being Human… [...]

  3. Posted by Sim Garner 1st March, 2008 at 10:31 pm

    It is true that less than 5% of the people who start a business online will make enough money to quit working for someone else. It is also true that of the 5% that are successful 95% of them have been working on building a business for over one year and as much as 3 years before they saw success.

    The moral of the story is that for nearly all success there is a price to pay. That price is usually a drastic change in your beliefs about what you deserve. Once that modification (from I don’t to I do deserve) in your beliefs is made you not only have a better chance of success but you will succeed.

    Heres to you finding a way to change your beliefs.

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