If you love all the tools Google has made over the years, then you’ll love this next one.

It’s called Google Website Optimizer

With it, one can test and discover what types of designs and words lead to the most conversions on an action, like optin or purchase.

You can track downloads, video views, and many other types of on page actions too. If you have not learned yet, your online METRICS are extremely important. And if you don’t know how many or who is or what it is, making people click, making people buy…you need to try to figure it out, most people don’t even know you can track this type of stuff, it’s pure gold if you do and can see the patterns and the ways people do what they do.  This tool will help you.

The new Website Optimizer is dedicated to converting visitors into customers and improving Web pages, according to Tony Leung, product manager, Google. The tool allows advertisers to receive up to 10,000 versions of a Web page.

“This tool lets you have one page, add a few Java scripts and then when visitors hit the page, there are different combinations served,” Leung said.

Most Web sites, Leung said, are designed in the dark in terms of the kinds of landing pages that work most effectively.

“We were trying to solve a problem about which types of landing pages work,” he said.

They are saying this is one of the biggest product launches from Google since Awords.

Here is some text from their page on the benefits:

Boost conversions and save time

Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best.

Free multivariate testing

Website Optimizer is a self-service application designed to give marketers full control over testing. Not only does Website Optimizer - integrated into AdWords - test messages on all site traffic (not just AdWords traffic), but it also works alongside Google Analytics and all third party site analytics packages.

 Now there are many products out there, doing this type of work now… but they all cost money.

GOOGLE IS FREE!

You can watch some sample demos or pull down a quick start guide to get you going.

 Plus, you can view a sample report too and some case studies.

Won’t be long now, til some Guru marketer, comes up with some product to sell you on how to use this tool, like many did trying to teach people how to optimize PPC campaigns. So, if you want a new niche, study everything you can about page optimization, learn what works best, and then SELL info on how to maximize returns and actions measuring with Google’s new Website Optimizer.

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